Snug-a-licious music video - Photoshoot gone wild!

The world of Snug-a-licious is all about the kids. We have shared with you in the past how kids have influenced our designs and our commitment to producing soft, comfortable clothing. The kids’ testimonial is the best there is and all we need to know we are on the right track. It was therefore with some trepidation that I invited our young ambassadors along to take part in a photoshoot wearing clothes from our new range.

I shouldn’t have worried! We all had so much fun. I loved it, but more importantly the kids loved it too! I think this video shows how the kids were genuinely enjoying the experience. None of this was staged. We find that you can try your best to structure a shoot, but at the end of the day the kids have their own ideas – and letting them get on with it generally produces better results. At one stage we had to pause the shoot and just let the kids rock it out. All captured nicely here on our very first Snug-a-licious music video, which was videoed and produced by my amazing niece Keara Levett ( aged 11).